Evens Calander Start Slide Show
Defining Market Research
Prioritising Areas for Research
Types of Market Research
Formulating Research Objectives
Defining A New Course/Target Market -What Information Do You Need?
The Market Research Approach
Role of Secondary Data
Limitations of Secondary Data
Collecting Internal Data
Gathering Published Data
Gathering Published Data (2)
Other Sources of Secondary Data
Some Results From Existing Distance Learning Research
Selecting Primary Research Techniques - Factors to Consider
Qualitative Research
Qualitative Research Techniques
Characteristics of Quantitative Research
Types of Quantitative Surveys
What Makes a Good Question
Question Type and Form
Ensuring a Good Response Rate
Sampling Approaches
Choosing a Sampling Method